Advertising+Strategies+Worksheet

Advertising Strategies Adapted from the Media Awareness Network [|http://www.media-awareness.ca]
 * __ Ideal Kids __ - perfect families or kids are attractive and pleasant looking || __ Scale __ – the product is made to look bigger or smaller than is actually is ||
 * __ Family Fun __ – a product is shown as something that helps families have fun || __ Put Downs __ – Put down a competitor’s product to make own product seem better ||
 * __ Excitement __ – a product is shown to be fun, or shown in a fun setting || __ Facts or Figures __ – using facts to improve a products trustworthiness ||
 * __ Star Power __ – using a favorite sports star or celebrity to say the product is the best || __ Repetition __ – repeating a product name or seeing it over and over ||
 * __ Join the Crowd __ – Everyone is buying the latest snack food || __ Feel Good __ – Use stories to make you feel good ||
 * __ Sounds Good __ – Using music or other sound effects like jingles or increasing the volume of commercials || __ Cartoon Characters __ – Use characters that kids identify with products ||
 * __ Misleading Words __ – “Part of…”, “Natural…”, “New, better tasting…”, “The taste of real…” || __ Omission __ – Leaving out the complete story of a product ||
 * __ Are You Cool Enough? __ show people that look uncool trying a product and becoming better looking or doing cool things || __ Colors, Graphics __ – use these to get attention ||

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